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Discovery Islander Advertising Info 2011

The Discovery Islander is your most effective method for reaching residents of Quadra Island, Cortes Island, Read Island, Stuart Island, Redonda Island and the neighbouring Outer Discovery Islands. Published bi-weekly, the Discovery Islander is distributed by mail to 1,600 post office boxes across the Discovery Islands. The paper is also available on newstands in the major grocery stores on Cortes and Quadra Islands. Our total print run is 2,200 copies per edition plus 400-600 internet readers. Read the current edition here.



Classified Ads

Submit your classified by email or drop off at our office or Hummingbird Art & Office Supply in the Q-Cove Plaza

$15.00 (includes HST) for up to 25 words for 1 issue (covers two weeks) or
$12.50 (includes HST) for each insertion for two or more editions.

Payment must be made before publication so be sure to include with your submission.
Payment may be sent by cheque or money order to:
Discovery Islander
PO Box 280 Quathiaski Cove BC V0P 1N0
Ads may be sent by mail, fax to 285-2236 or email.

Flyers
Contact us for quotes on printing and distribution of seperate flyers.

Options
25% one time setup fee for new ads unless artwork supplied to our specs.
Spot Colour Available, add $50 per colour.
If you wish to submit your own ad layout, please read our ad specifications.
Non Profit Societies and organizations from the Discovery Islands
receive a 15% discount.


About The Discovery Islander

The D.I. is a community magazine of news and events from Quadra Island, Cortes Island, Read Island and the Outer Discovery Islands which include Stuart Island, Redonda Islands, the Rendezvous Islands and the Mainland Inlets.

The D.I. prints 2,200 copies each edition and is distributed to 1,600+ post office boxes throughout the Discovery Islands as well as on newstands on Quadra and Cortes islands reaching an estimated 4,000 Discovery Islands residents directly. With a publication schedule of every two weeks the Islander has an excellent shelf life The Discovery Islander is the primary information source in a socially active community and it is the most effective way to advertise in the Discovery Islands.

Tips for Designing a Print Ad

Concentrate on educating the potential customer of the benefits of using your services rather than listing the services themselves. If you sell the only fire extinguishers in town, tell the reader how much better she will sleep at night, not how many colours the extinguisher comes in.

In addition, put emphasis on your unique selling points, these separate your business from your competitors by defining what makes your product or service so desirable. If the fire extinguishers you sell are the only ones available that are proven to put out fires, stress that.

Concentrate on a specific market, advertising professionals use the term “target marketing” and that is exactly what it sounds like, zeroing in on one market sector.

Keep ads simple and designed with plenty of white space. Busy ads do not convey more, they actually attract the reader’s eye less as there is no empty space for the eye to rest on.

Ad Specifications
Advertisements maybe submitted in a variety of formats;

Artwork Specifications
Photographs are preferred as original .jpg digital files straight from your camera or hard copies may be submitted as colour or B&W prints.
Laser printed photos and art should be no less than 600 dpi.
Ink jet or dot matrix output not accepted.
Digital photos and other graphics should be submitted at 'high resolution' in .tif, or .jpg format.
Artwork and photographic prints maybe submitted for scanning but may not reproduce satisfactorily. Please DO NOT FAX artwork or photos.

Electronic Specifications
Digital files preferred in Acrobat PDF, Adobe Illustrator (up to CS5), EPS, InDesign (up to CS5), some versions of Corel Draw may work but please call before submitting.
MS Publisher and WordPerfect files cannot be accepted.
Files maybe submitted on CD, DVD or sent as email attachments.

Please pass this information on to your graphic designer or contact us to discuss your design needs.

Download the DI Rate Card as an Acrobat PDf file

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Last modified Thu, Jan 27, 2011
Comments maybe sent to news@discoveryislands.ca