Classified Ads
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Flyers
Distributing your flyer or newsletter inserted in the Discovery Islander is the best way to make sure your investment works. Most seperate flyers don't even make it out of the Post Office door, every day thousands of flyers are left in the recycling bins but the Discovery Islander is taken home by just about everyone. Contact us for quotes on printing and distribution of inserted flyers.
Options
25% one time setup fee for new ads unless artwork supplied to our specs.
Spot Colour Available, add $50 per colour.
If you wish to submit your own ad layout, please read our ad specifications.
Non Profit Societies and organizations from the Discovery Islands
receive a 15% discount.
Ad Specifications
Advertisements maybe submitted in a variety of formats;
Artwork Specifications
Digital photos should be submitted as original .jpg files straight from your camera. Hard copy photographs may be submitted as colour or B&W prints.
Laser printed copy should be no less than 600 dpi. Faxed, ink jet or dot matrix output not accepted.
Scanned digital photos, and artwork must be 300 dpi in .tif, or .jpg format.
Electronic Specifications
Digital files preferred in Acrobat PDF, Adobe Illustrator (up to CS3), EPS, InDesign (up to CS4), some versions of Corel Draw may be okay but please call before submitting, MS Publisher, PrintShop and WordPerfect files cannot be accepted.
Files maybe submitted on CD, DVD, USB FlashDrive or sent as email attachments (up to 10 MB).
Please pass this information on to your graphic designer or contact us to discuss your design needs.
About The Discovery Islander
The Islander is a community magazine of news and events from Quadra, Cortes, Read Island and the Outer Islands.
The Islander is distributed to 1,700+ post office boxes as well as on newstands on Quadra, Cortes, Read, Stuart and Redonda Islands reaching an estimated 3,500 Discovery Islands residents directly. With a publication schedule every two weeks the Islander has an excellent shelf life The Discovery Islander is the primary information source in a socially active community and it is the most effective way to advertise in the Discovery Islands.
A quick glance in the recycling left at Quadra Island’s Post Offices shows that the majority of advertising flyers and many Campbell River papers go directly from mail boxes into the bin. However, it's pretty rare to see even a single copy of the Discovery Islander discarded. If you're looking to reach people and businesess on Quadra and the Discovery Islander then the DI is best use of your valuable advertising dollar.
Tips for Designing a Print Ad
Concentrate on educating the potential customer of the benefits of using your services rather than listing the services themselves. If you sell the only fire extinguishers in town, tell the reader how much better she will sleep at night, not how many colours the extinguisher comes in.
In addition, put emphasis on your unique selling points, these separate your business from your competitors by defining what makes your product or service so desirable. If the fire extinguishers you sell are the only ones available that are proven to put out fires, stress that.
Concentrate on a specific market, advertising professionals use the term “target marketing” and that is exactly what it sounds like, zeroing in on one market sector.
Keep ads simple and designed with plenty of white space. Less is more, busy ads do not convey more, they actually attract the reader’s eye less as there is no empty space for the eye to rest on.
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